This game of constant duplicity most resembles the power dynamic that existed in the scheming world of the old aristocratic court. So we need to be subtle-congenial yet cunning, democratic yet devious. In the world today, however, it is dangerous to seem too power hungry, to be overt with your power moves. No one wants less power everyone wants more. The feeling of having no power over people and events is generally unbearable to us-when we feel helpless we feel miserable. People set higher standards for me, and I love it. This guy right here (gestures to the studio manager), he's my friend, and he told me that one of my records, Volume Three, was wack. I still got the people who grew up with me, my cousin and my childhood friends. In The 48 Laws of Power, it says the worst thing you can do is build a fortress around yourself. It's natural to lose yourself when you have success, to start surrounding yourself with fake people. JAY-Z: I would say that it's from still being able to relate to people. Why have you endured while other rappers haven't? PLAYBOY: Rap careers are usually over fast: one or two hits, then styles change and a new guy comes along. (From the Playboy interview with Jay-Z, April 2003) The 48 laws are illustrated through the tactics, triumphs and failures of great figures from the past who have wielded - or been victimised by - power. The text is bold and elegant, laid out in black and red throughout and replete with fables and unique word sculptures. Law 1: Never outshine the master Law 2: Never put too much trust in friends learn how to use enemies Law 3: Conceal your intentions Law 4: Always say less than necessary. THE MILLION COPY INTERNATIONAL BESTSELLERĭrawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way.
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